Our Story

It all started on a sun-drenched afternoon in 2018. I was packing for a weekend getaway and realized—why does summer fashion have to be so complicated? I wanted pieces that were effortless, breathable, and could transition from beach strolls to rooftop cocktails without missing a beat. But everything I found was either too fussy or fell apart after one season. That frustration sparked an idea: what if we created wardrobe essentials designed for real life?

We began small—just three friends sewing samples in a garage, testing fabrics that could withstand saltwater and sangria spills. Fast forward to today, and every piece we make still carries that same obsession with quality. (Fun fact: Our first prototype took 14 attempts to get the drape just right!)

What We Believe

Honestly? We think fashion should work for you, not the other way around. That means:

• Fabrics that feel like a second skin—no scratchy linings or synthetic nightmares
• Designs versatile enough for school runs and date nights
• Ethical production that doesn’t cost the earth (literally—we use 78% recycled packaging)

One customer put it perfectly: "I don’t have to choose between looking polished and being comfortable anymore." That’s the magic we’re chasing.

Why We Exist

Remember that feeling when you find the perfect [summer essential]? The one you reach for weekly until it’s threadbare? We’re here to create more of those moments—without the fast-fashion guilt. Our team visits every factory personally (yes, even the one in Bali with the legendary coconut coffee breaks) because transparency isn’t just a buzzword for us.

Last year, we switched to plant-based dyes after a customer wrote: "Love your styles, but can we talk about chemical runoff?" That conversation changed everything. Now, 92% of our materials meet OEKO-TEX® standards. Progress over perfection, always.

The Inspiration Behind It All

Our best ideas come from you. Like the adjustable [accessory] born from a mom’s rant about juggling groceries and a toddler. Or the wrinkle-resistant [garment] inspired by a flight attendant’s 18-hour layover. We listen to those everyday struggles—then geek out on solutions.

So whether you’re chasing kids, chasing dreams, or just chasing the ice cream truck, we’ve got your back. Because life’s too short for uncomfortable clothes and mediocre margaritas. (Okay, we can’t help with the margaritas—but we’ve nailed the comfort part.)

P.S. That garage? It’s now our design studio, complete with a hammock for "creative breaks." Some things never change.